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Luping Sun · Study

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Luping Sun

10 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0001-8492-9009

h-index8

i107

Citations205

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Most cited in this library

Coupon Trading and its Impacts on Consumer Purchase and Firm Profits2013 · 39 citations
Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge2016 · 34 citations
Self-gift giving in China and the UK: Collectivist versus individualist orientations2010 · 33 citations
Reference points in consumer choice models: A review and future research agenda2020 · 26 citations
Multi-period pricing in the presence of competition and social influence2020 · 26 citations

Works

10 shown

Consumer knowledge and intention-behavior consistency

Marketing Intelligence & Planning·2023·3 authors

7citations

Data-Driven Discrimination, Perceived Fairness, and Consumer Trust–The Perspective of Consumer Attribution

Frontiers in Psychology·2021·2 authors·Open access

8citations

Reference points in consumer choice models: A review and future research agenda

International Journal of Consumer Studies·2020·4 authors

26citations

Multi-period pricing in the presence of competition and social influence

International Journal of Production Economics·2020·3 authors

26citations

Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model

Decision Support Systems·2019·4 authors

13citations

Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction*

Decision Sciences·2019·4 authors·Open access

7citations

Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Journal of International Marketing·2016·4 authors·Open access

34citations

Coupon Trading and its Impacts on Consumer Purchase and Firm Profits

Journal of Retailing·2013·3 authors

39citations

Consumer responses to variety in product bundles: The moderating role of evaluation mode

International Journal of Research in Marketing·2013·3 authors

12citations

Self-gift giving in China and the UK: Collectivist versus individualist orientations

Journal of Marketing Management·2010·4 authors

33citations