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Elizabeth Taylor Quilliam · Study
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Author
Elizabeth Taylor Quilliam
5 works
· latest 2020
· 1 institutions
cluster: provisional
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Citations
334
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Most cited in this library
Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook
2013 · 166 citations
Age-dependent effects of food advergame brand integration and interactivity
2014 · 59 citations
The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames
2011 · 49 citations
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
2014 · 35 citations
Social media alcohol advertising among underage minors: effects of models’ age
2020 · 25 citations
Works
5 shown
Social media alcohol advertising among underage minors: effects of models’ age
International Journal of Advertising
·
2020
·
7 authors
25
citations
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Internet Research
·
2014
·
6 authors
35
citations
Age-dependent effects of food advergame brand integration and interactivity
International Journal of Advertising
·
2014
·
6 authors
59
citations
Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook
Cyberpsychology Behavior and Social Networking
·
2013
·
6 authors
166
citations
The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames
Journal of Consumer Affairs
·
2011
·
4 authors
49
citations