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Kaushalya Nallaperuma · Study
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Author
Kaushalya Nallaperuma
5 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-3083-6373
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Most cited in this library
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility
2021 · 23 citations
Realising the potential of digital health communities: a study of the role of social factors in community engagement
2023 · 17 citations
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving
2020 · 17 citations
A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions
2017 · 13 citations
Mixed Feelings Enhance the Effectiveness of Luxury Advertising
2021 · 13 citations
Works
5 shown
Realising the potential of digital health communities: a study of the role of social factors in community engagement
European Journal of Information Systems
·
2023
·
4 authors
·
Open access
17
citations
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility
Asia Pacific Journal of Marketing and Logistics
·
2021
·
3 authors
·
Open access
23
citations
Mixed Feelings Enhance the Effectiveness of Luxury Advertising
Australasian Marketing Journal (AMJ)
·
2021
·
3 authors
·
Open access
13
citations
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving
European Journal of Marketing
·
2020
·
4 authors
·
Open access
17
citations
A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions
Journal of Wine Research
·
2017
·
3 authors
·
Open access
13
citations