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Sang‐Eun Byun · Study
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Author
Sang‐Eun Byun
14 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-4547-0191
Works
14 shown
Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash?
Public Relations Review
·
2024
·
2 authors
21
citations
To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers
Journal of Retailing and Consumer Services
·
2021
·
2 authors
70
citations
B Corps’ Social Media Communications during the COVID-19 Pandemic: Through the Lens of the Triple Bottom Line
Sustainability
·
2021
·
3 authors
·
Open access
17
citations
Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach
Journal of Business Ethics
·
2019
·
3 authors
234
citations
Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices
Journal of Retailing and Consumer Services
·
2018
·
2 authors
38
citations
To retrench or invest? Turnaround strategies during a recessionary time
Journal of Business Research
·
2017
·
2 authors
34
citations
What Does the Brain Tell about Scarcity Bias? Cognitive Neuroscience Evidence of Decision Making under Scarcity
·
2017
·
4 authors
·
report
·
Open access
1
citations
Assessment of Leading Apparel Specialty Retailers’ CSR Practices as Communicated on Corporate Websites: Problems and Opportunities
Journal of Business Ethics
·
2013
·
4 authors
53
citations
Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability
The Journal of Marketing Theory and Practice
·
2012
·
2 authors
61
citations
The Influence of Others
Clothing and Textiles Research Journal
·
2011
·
2 authors
68
citations
Fast Fashion and In-Store Hoarding
Clothing and Textiles Research Journal
·
2011
·
2 authors
83
citations
Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
Asia Pacific Journal of Marketing and Logistics
·
2010
·
2 authors
16
citations
The antecedents of in-store hoarding: measurement and application in the fast fashion retail environment
The International Review of Retail Distribution and Consumer Research
·
2008
·
2 authors
120
citations
The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers
The International Review of Retail Distribution and Consumer Research
·
2004
·
3 authors
69
citations