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Rachita Sambyal · Study
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Rachita Sambyal
1 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-8191-7691
Works
1 shown
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
Journal of Consumer Behaviour
·
2023
·
4 authors
·
Open access
208
citations