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Joona Keränen · Study
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Author
Joona Keränen
22 works
· latest 2026
· 2 institutions
cluster: provisional
ORCID 0000-0001-6790-2250
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Citations
1,567
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Most cited in this library
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
2019 · 181 citations
Digital Platforms for the Circular Economy: Exploring Meta-Organizational Orchestration Mechanisms
2022 · 181 citations
Sustainable value propositions: Framework and implications for technology suppliers
2016 · 158 citations
The darker side of sustainability: Tensions from sustainable business practices in business networks
2018 · 157 citations
Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers
2019 · 94 citations
Works
22 shown
How to nudge industrial customers to accept free-to-fee service price switches?
Industrial Marketing Management
·
2026
·
4 authors
·
Open access
2
citations
Selling and monetizing data in B2B markets: Four data-driven value propositions
Technovation
·
2023
·
4 authors
·
Open access
73
citations
Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda
Industrial Marketing Management
·
2023
·
4 authors
·
Open access
35
citations
Understanding the consequences of digital technology use in sales: multilevel tensions inside sales organizations
Journal of Personal Selling and Sales Management
·
2023
·
2 authors
42
citations
Digital Platforms for the Circular Economy: Exploring Meta-Organizational Orchestration Mechanisms
Organization & Environment
·
2022
·
3 authors
·
Open access
181
citations
Digital transformation of the value proposition: A single case study in the media industry
Journal of Business Research
·
2022
·
4 authors
·
Open access
86
citations
Opportunities for social activism in transformative service research: a research agenda
Journal of service management
·
2022
·
2 authors
·
Open access
19
citations
What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives
Industrial Marketing Management
·
2022
·
3 authors
36
citations
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory
Industrial Marketing Management
·
2020
·
3 authors
36
citations
Opportunities for ethnographic methodologies in B2B service research
Journal of Services Marketing
·
2019
·
2 authors
·
Open access
21
citations
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
Industrial Marketing Management
·
2019
·
3 authors
·
Open access
181
citations
Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers
Tourism Management
·
2019
·
4 authors
·
Open access
94
citations
Value champions in business markets: Four role configurations
Industrial Marketing Management
·
2019
·
2 authors
27
citations
The darker side of sustainability: Tensions from sustainable business practices in business networks
Industrial Marketing Management
·
2018
·
3 authors
·
Open access
157
citations
Sensemaking, sensegiving and absorptive capacity in complex procurements
Journal of Business Research
·
2018
·
3 authors
·
Open access
37
citations
Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
Journal of Business Research
·
2017
·
3 authors
59
citations
Sustainable value propositions: Framework and implications for technology suppliers
Industrial Marketing Management
·
2016
·
6 authors
158
citations
Value assessment and pricing capabilities—how to profit from value
Journal of Revenue and Pricing Management
·
2015
·
5 authors
30
citations
Brand positioning strategies for industrial firms providing customer solutions
Journal of Business and Industrial Marketing
·
2014
·
2 authors
76
citations
Three strategies for customer value assessment in business markets
Management Decision
·
2014
·
2 authors
39
citations
Towards a framework of customer value assessment in B2B markets: An exploratory study
Industrial Marketing Management
·
2013
·
2 authors
92
citations
Systematic review on B2B branding: research issues and avenues for future research
Journal of Product & Brand Management
·
2012
·
3 authors
·
review
86
citations