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Aulona Ulqinaku · Study

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Aulona Ulqinaku

9 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-3456-6451

h-index9

i109

Citations498

Works here9

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Most cited in this library

How to design good experiments in marketing: Types, examples, and methods2021 · 179 citations
Stitching time: Vintage consumption connects the past, present, and future2016 · 85 citations
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions2021 · 69 citations
Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic2021 · 46 citations
Brand transgressions: How, when, and why home country bias backfires2024 · 36 citations

Works

9 shown

Brand transgressions: How, when, and why home country bias backfires

Journal of the Academy of Marketing Science·2024·3 authors·Open access

36citations

Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising

Journal of Advertising·2023·4 authors·Open access

18citations

The effect of financial scarcity on discretionary spending, borrowing, and investing

Journal of the Academy of Marketing Science·2021·4 authors·Open access

30citations

How to design good experiments in marketing: Types, examples, and methods

Industrial Marketing Management·2021·3 authors

179citations

Living with restrictions: The duration of restrictions influences construal levels

Psychology and Marketing·2021·3 authors·Open access

11citations

Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic

Journal of International Marketing·2021·3 authors·Open access

46citations

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions

Psychology and Marketing·2021·3 authors·Open access

69citations

Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages

Journal of Advertising·2020·2 authors·Open access

24citations

Stitching time: Vintage consumption connects the past, present, and future

Journal of Consumer Psychology·2016·4 authors

85citations