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José Martí Parreño · Study
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Author
José Martí Parreño
15 works
· latest 2022
· 5 institutions
cluster: provisional
ORCID 0000-0001-5928-7956
Works
15 shown
The Journal of the Academy of Marketing Science at 50: A historical analysis
Journal of the Academy of Marketing Science
·
2022
·
4 authors
20
citations
Teachers’ beliefs about gamification and competencies development: A concept mapping approach
Innovations in Education and Teaching International
·
2019
·
3 authors
·
Open access
50
citations
Teachers’ intention to use educational video games: The moderating role of gender and age
Innovations in Education and Teaching International
·
2018
·
3 authors
71
citations
Students' attitude towards the use of educational video games to develop competencies
Computers in Human Behavior
·
2017
·
3 authors
·
Open access
61
citations
Drivers and Barriers to Adopting Gamification: Teachers’ Perspectives
The Electronic Journal of e-Learning
·
2017
·
2 authors
·
Open access
114
citations
Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory
Journal of Interactive Marketing
·
2017
·
3 authors
111
citations
The effect of age on teachers’ intention to use educational video games: A TAM approach
The Electronic Journal of e-Learning
·
2017
·
3 authors
·
Open access
52
citations
The use of gamification in education: a bibliometric and text mining analysis
Journal of Computer Assisted Learning
·
2016
·
3 authors
278
citations
Teachers’ Attitude towards and Actual Use of Gamification
Procedia - Social and Behavioral Sciences
·
2016
·
3 authors
·
other
·
Open access
140
citations
Engaging Consumers through Branded Entertainment and Convergent Media
Advances in marketing, customer relationship management, and e-services book series
·
2015
·
3 authors
·
book
28
citations
Key factors of teenagers' mobile advertising acceptance
Industrial Management & Data Systems
·
2013
·
4 authors
·
Open access
129
citations
Assessing the influence of motivations and attitude on mobile social networking use
Global Business Perspectives
·
2013
·
4 authors
·
Open access
16
citations
La publicidad actual: retos y oportunidades
Pensar la Publicidad Revista Internacional de Investigaciones Publicitarias
·
2013
·
3 authors
·
Open access
26
citations
Factors contributing brand attitude in advergames: Entertainment and irritation
Journal of Brand Management
·
2012
·
4 authors
78
citations
Publicidad y entretenimiento en la web
Latin American Web Congress
·
2003
·
1 author
13
citations