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Gary R. Holmes · Study
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Author
Gary R. Holmes
6 works
· latest 2017
· 1 institutions
cluster: provisional
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Citations
1,339
Works here
6
08
12
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17
Most cited in this library
Exploring the relationship between celebrity endorser effects and advertising effectiveness
2008 · 805 citations
A meta-analysis of consumer impulse buying
2013 · 449 citations
Consumer reaction to new package design
2012 · 56 citations
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
2013 · 16 citations
New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance
2013 · 13 citations
Works
6 shown
An Analysis of Marketing Student Perceptions of Proper Organizational Behaviors
Association of Marketing Theory and Practice Conference (AMTP)
·
2017
·
2 authors
·
other
·
Open access
0
citations
A meta-analysis of consumer impulse buying
Journal of Retailing and Consumer Services
·
2013
·
3 authors
·
review
449
citations
New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance
Journal of Promotion Management
·
2013
·
2 authors
13
citations
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Journal of Retailing and Consumer Services
·
2013
·
4 authors
16
citations
Consumer reaction to new package design
Journal of Product & Brand Management
·
2012
·
2 authors
56
citations
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
·
2008
·
3 authors
805
citations