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Toby Mammen · Study
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Author
Toby Mammen
2 works
· latest 2011
· 1 institutions
cluster: provisional
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Most cited in this library
Validating Service Convenience Scale and Profiling Customers: A Study in the Indian Retail Context
2011 · 49 citations
Building store brands using store image differentiation
2010 · 25 citations
Works
2 shown
Validating Service Convenience Scale and Profiling Customers: A Study in the Indian Retail Context
Vikalpa The Journal for Decision Makers
·
2011
·
2 authors
·
Open access
49
citations
Building store brands using store image differentiation
Journal of Indian Business Research
·
2010
·
3 authors
25
citations