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Choong Hoon Lim · Study

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Choong Hoon Lim

10 works· latest 2020· 4 institutionscluster: provisionalORCID 0009-0008-6746-3321

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Citations590

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Most cited in this library

Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter2012 · 244 citations
Choosing Between the One-Way or Two-Way Street2012 · 70 citations
Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions2015 · 52 citations
Examining Television Consumers of Mixed Martial Arts: The Relationship Among Risk Taking, Emotion, Attitude, and Actual Sport-Media-Consumption Behavior2010 · 50 citations
Examining the relationship for sport motives, relationship quality, and sport consumption intention2020 · 37 citations

Works

10 shown

Examining the relationship for sport motives, relationship quality, and sport consumption intention

Sport Management Review·2020·4 authors

37citations

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Sport Marketing Quarterly·2018·4 authors

13citations

Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear

Journal of Business Research·2016·3 authors

35citations

Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

Journal of Product & Brand Management·2015·3 authors

52citations

Choosing Between the One-Way or Two-Way Street

Communication & Sport·2012·5 authors

70citations

Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter

International Journal of Sport Communication·2012·3 authors

244citations

Set the agenda like Beckham: a professional sports league's use of YouTube to disseminate messages to its users

International Journal of Sport Management and Marketing·2011·3 authors

32citations

Examining Television Consumers of Mixed Martial Arts: The Relationship Among Risk Taking, Emotion, Attitude, and Actual Sport-Media-Consumption Behavior

International Journal of Sport Communication·2010·3 authors

50citations

An Examination of the Perceptions of Sexual Harassment by Sport Print Media Professionals

Journal of Sport Management·2009·4 authors

22citations

The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment

Journal of Business Research·2007·3 authors

35citations