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Margaret Faulkner · Study
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Author
Margaret Faulkner
9 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-6643-5600
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Citations
282
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Most cited in this library
Brand awareness: revisiting an old metric for a new world
2017 · 89 citations
The moderating influence of environment factors in an extended community of inquiry model of e-learning
2020 · 62 citations
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
2017 · 46 citations
When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability
2020 · 28 citations
Does an expanded brand user base of co-branded advertising help ad-memorability?
2018 · 16 citations
Works
9 shown
Branding consistency across product portfolios in the wine industry
International Journal of Wine Business Research
·
2024
·
7 authors
·
Open access
3
citations
The moderating influence of environment factors in an extended community of inquiry model of e-learning
Asia Pacific Journal of Education
·
2020
·
4 authors
62
citations
A New Benchmark for Mechanical Avoidance of Radio Advertising
Journal of Advertising Research
·
2020
·
5 authors
13
citations
When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability
Journal of Retailing and Consumer Services
·
2020
·
4 authors
28
citations
Does an expanded brand user base of co-branded advertising help ad-memorability?
International Journal of Market Research
·
2018
·
4 authors
16
citations
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Marketing Letters
·
2017
·
3 authors
·
Open access
46
citations
Brand awareness: revisiting an old metric for a new world
Journal of Product & Brand Management
·
2017
·
3 authors
89
citations
Embedding E-Portfolios in a Law Program: Lessons from an Australian Law School
SSRN Electronic Journal
·
2013
·
2 authors
·
preprint
·
Open access
13
citations
A New Tool for Pre-testing Direct Mail
International Journal of Market Research
·
2008
·
2 authors
12
citations