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John A. Saunders · Study

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John A. Saunders

16 works· latest 2009· 1 institutionscluster: provisionalORCID 0000-0001-8908-9686

h-index16

i1016

Citations1,850

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Most cited in this library

UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image1978 · 360 citations
Marketing:podręcznik europejski2002 · 342 citations
Global corporate visual identity systems: using an extended marketing mix2000 · 185 citations
International Corporate Visual Identity: Standardization or Localization?1999 · 139 citations
Managing Brand Portfolios: How the Leaders Do It1994 · 131 citations

Works

16 shown

Brand Extensions in Emerging Markets: Theory Development and Testing in China

Journal of Global Marketing·2009·3 authors

21citations

Marketing:podręcznik europejski

Aston Publications Explorer (Aston University)·2002·3 authors·book

342citations

Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia

European Journal of Marketing·2001·3 authors

49citations

Estratégia de marketing e posicionamento competitivo

Aston Publications Explorer (Aston University)·2001·3 authors·book

41citations

Principles of Marketing: 3rd European Edition

Kent Academic Repository (University of Kent)·2001·3 authors·book

36citations

Global corporate visual identity systems: using an extended marketing mix

European Journal of Marketing·2000·2 authors

185

citations

International Corporate Visual Identity: Standardization or Localization?

Journal of International Business Studies·1999·2 authors

139citations

Managing Brand Portfolios: Why Leaders Do What They Do

Journal of Advertising Research·1999·2 authors

82citations

Global corporate visual identity systems

International Marketing Review·1998·2 authors

121citations

Principles of Marketing: 1st European Edition

Kent Academic Repository (University of Kent)·1996·3 authors·book

18citations

Managing Brand Portfolios: How the Leaders Do It

Journal of Advertising Research·1994·2 authors

131citations

Competitive positioning : the key to market success

Prentice Hall eBooks·1993·2 authors·book

121citations

The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study

Kent Academic Repository (University of Kent)·1989·3 authors·other

20citations

Cluster Analysis for Market Segmentation

European Journal of Marketing·1980·1 author

96citations

Do brand names differentiate identical industrial products?

Industrial Marketing Management·1979·2 authors

88citations

UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image

European Journal of Marketing·1978·2 authors

360citations