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Herbert Katzenstein · Study

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Herbert Katzenstein

3 works· latest 1994· 1 institutionscluster: provisional

h-index3

i102

Citations47

Works here3

89

94

Most cited in this library

Credit Card Possession and Other Payment Systems1994 · 29 citations
Design of an ideal direct marketing course from the students’ perspective1994 · 10 citations
How Can Advertising Teachers Better Prepare Students for Entry-Level Advertising Agency Jobs?1989 · 8 citations

Works

3 shown

Credit Card Possession and Other Payment Systems

International Journal of Bank Marketing·1994·2 authors

29citations

Design of an ideal direct marketing course from the students’ perspective

Journal of Direct Marketing·1994·4 authors

10citations

How Can Advertising Teachers Better Prepare Students for Entry-Level Advertising Agency Jobs?

Journal of Advertising Research·1989·3 authors

8citations