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Neha Yadav · Study

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Neha Yadav

3 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-1333-6032

h-index3

i102

Citations468

Works here3

20

22

25

Most cited in this library

Past, Present, and Future of Electronic Word of Mouth (EWOM)2020 · 406 citations
The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way2022 · 56 citations
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study2025 · 6 citations

Works

3 shown

Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study

International Journal of Consumer Studies·2025·3 authors

6citations

The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way

Journal of Retailing and Consumer Services·2022·3 authors

56citations

Past, Present, and Future of Electronic Word of Mouth (EWOM)

Journal of Interactive Marketing·2020·2 authors

406citations