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Michela Mingione · Study

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Michela Mingione

6 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-6827-8426

h-index6

i106

Citations250

Works here6

15

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22

Most cited in this library

Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets2019 · 83 citations
How to build a conscientious corporate brand together with business partners: A case study of Unilever2022 · 69 citations
Inquiry into corporate brand alignment: a dialectical analysis and directions for future research2015 · 37 citations
Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour2021 · 25 citations
Ad scepticism and retouch-free disclaimers: Are they worth it?2019 · 21 citations

Works

6 shown

How to build a conscientious corporate brand together with business partners: A case study of Unilever

Industrial Marketing Management·2022·4 authors·Open access

69citations

Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour

Journal of Islamic marketing·2021·4 authors

25citations

The Influence of Sport Sponsorship on Brand Equity in South Africa

Journal of Promotion Management·2020·3 authors

15citations

Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets

Journal of Marketing Management·2019·2 authors

83citations

Ad scepticism and retouch-free disclaimers: Are they worth it?

Journal of Marketing Communications·2019·4 authors

21citations

Inquiry into corporate brand alignment: a dialectical analysis and directions for future research

Journal of Product & Brand Management·2015·1 author

37citations