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Ľubica Gajanová · Study

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Ľubica Gajanová

13 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0001-9242-5898

h-index11

i1012

Citations671

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Most cited in this library

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment2019 · 141 citations
CSR Reporting as an Important Tool of CSR Communication2015 · 102 citations
Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification2020 · 71 citations
The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty2019 · 63 citations
Sustainable Brand Management of Alimentary Goods2020 · 54 citations

Works

13 shown

Cross-country Structural Equation Modelling of organisational support, job satisfaction and employee performance in the V4 countries

Equilibrium Quarterly Journal of Economics and Economic Policy·2026·4 authors·Open access

1citations

Exploring CSR performance as a proxy for competitive ad-vantage across sectors in the Central European countries

Oeconomia Copernicana·2024·3 authors·Open access

47citations

Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis period?

Frontiers in Psychology·2023·4 authors·Open access

21citations

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Sustainability·2020·3 authors·Open access

71citations

Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View

Central European Business Review·2020·3 authors·Open access

20citations

Sustainable Brand Management of Alimentary Goods

Sustainability·2020·6 authors·Open access

54citations

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

Sustainability·2019·6 authors·Open access

141citations

The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

Scientific Annals of Economics and Business·2019·3 authors·Open access

63citations

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Littera Scripta·2019·3 authors·Open access

11citations

Design of a CRM Level and Performance Measurement Model

Sustainability·2018·3 authors·Open access

42citations

CSR Reporting as an Important Tool of CSR Communication

Procedia Economics and Finance·2015·3 authors·Open access

102citations

The Impact of Competitive Intelligence on Sustainable Growth of the Enterprises

Procedia Economics and Finance·2015·3 authors·Open access

52citations

The Need of Complex Competitive Intelligence

Procedia - Social and Behavioral Sciences·2014·2 authors·other·Open access

46citations