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Junxiang Lu · Study

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Junxiang Lu

1 works· latest 2006· 1 institutionscluster: provisional

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i101

Citations574

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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models2006 · 574 citations

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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Journal of Marketing Research·2006·5 authors

574citations