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Yang He · Study
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Author
Yang He
3 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-9218-4243
Works
3 shown
I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES
Marketing Education Review
·
2022
·
4 authors
16
citations
Love Leads to Action: Short‐Term Mating Mindset Mitigates the Status‐Quo Bias by Enhancing Promotion Focus
Journal of Consumer Psychology
·
2020
·
2 authors
11
citations
Budgeting Biases Across Consumption Categories: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2017
·
1 author
·
other
1
citations