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Ron Lennon · Study

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Ron Lennon

4 works· latest 2011· 1 institutionscluster: provisional

h-index4

i104

Citations187

Works here4

02

07

10

11

Most cited in this library

Multi-Course Comparison of Traditional versus Web-based Course Delivery Systems2007 · 78 citations
Participating in the Conversation: Exploring Usage of Social Media Networking Sites2011 · 54 citations
Customer service on the Web: A cross-industry investigation2002 · 42 citations
Are young adults fear appeal effectiveness ratings explained by fear arousal, perceived threat and perceived efficacy?2010 · 13 citations

Works

4 shown

Participating in the Conversation: Exploring Usage of Social Media Networking Sites

Academy of Marketing Studies journal·2011·1 author

54citations

Are young adults fear appeal effectiveness ratings explained by fear arousal, perceived threat and perceived efficacy?

DOAJ (DOAJ: Directory of Open Access Journals)·2010·2 authors·Open access

13citations

Multi-Course Comparison of Traditional versus Web-based Course Delivery Systems

The Journal of Educators Online·2007·2 authors·Open access

78citations

Customer service on the Web: A cross-industry investigation

Journal of Targeting Measurement and Analysis for Marketing·2002·2 authors·Open access

42citations