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Naimeng Liu · Study

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Naimeng Liu

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0003-0366-493X

h-index3

i103

Citations35

Works here3

23

24

25

Most cited in this library

The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain2025 · 12 citations
Reselling or agency selling? The impact of live-streaming on selling formats2024 · 12 citations
Impact of government subsidy on diagnostic tests decisions of core products in high-end equipment manufacturing2023 · 11 citations

Works

3 shown

The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain

European Journal of Operational Research·2025·3 authors

12citations

Reselling or agency selling? The impact of live-streaming on selling formats

Asia Pacific Journal of Marketing and Logistics·2024·3 authors

12citations

Impact of government subsidy on diagnostic tests decisions of core products in high-end equipment manufacturing

Computers & Industrial Engineering·2023·3 authors

11citations