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Yongfu He · Study
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Author
Yongfu He
4 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0002-7407-450X
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3
i10
2
Citations
130
Works here
4
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Most cited in this library
See How Much We’ve Sold Already! Effects of Displaying Sales and Stock Level Information on Consumers’ Online Product Choices
2017 · 63 citations
Empirical Testing of the Reference-Price Effect of Buy-Now Prices in Internet Auctions
2009 · 59 citations
How manufacturer brand erosion shapes consumer assortment perceptions
2019 · 8 citations
Consumer Loan Decisions Regarding Utilitarian and Hedonic Durable Goods
2012 · 0 citations
Works
4 shown
How manufacturer brand erosion shapes consumer assortment perceptions
Asia Pacific Journal of Marketing and Logistics
·
2019
·
4 authors
8
citations
See How Much We’ve Sold Already! Effects of Displaying Sales and Stock Level Information on Consumers’ Online Product Choices
Journal of Retailing
·
2017
·
2 authors
63
citations
Consumer Loan Decisions Regarding Utilitarian and Hedonic Durable Goods
ACR Asia-Pacific Advances
·
2012
·
3 authors
0
citations
Empirical Testing of the Reference-Price Effect of Buy-Now Prices in Internet Auctions
Journal of Retailing
·
2009
·
3 authors
·
Open access
59
citations