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Kelly Vaughan · Study
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Author
Kelly Vaughan
2 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0003-0267-0895
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Citations
67
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Most cited in this library
Can Brand Users Really Remember Advertising More Than Nonusers?
2016 · 53 citations
Measuring advertising’s effect on mental availability
2020 · 14 citations
Works
2 shown
Measuring advertising’s effect on mental availability
International Journal of Market Research
·
2020
·
4 authors
·
Open access
14
citations
Can Brand Users Really Remember Advertising More Than Nonusers?
Journal of Advertising Research
·
2016
·
3 authors
53
citations