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Malek Simon Grimm · Study
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Malek Simon Grimm
2 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-7649-783X
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Most cited in this library
Empirical Validation of the 10-Times Rule for SEM
2023 · 35 citations
Intra-brand image confusion: effects of assortment width on brand image perception
2021 · 11 citations
Works
2 shown
Empirical Validation of the 10-Times Rule for SEM
Springer proceedings in business and economics
·
2023
·
2 authors
·
chapter
35
citations
Intra-brand image confusion: effects of assortment width on brand image perception
Journal of Brand Management
·
2021
·
2 authors
11
citations