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F. Müge Arslan · Study

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F. Müge Arslan

9 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0003-1665-348X

h-index7

i107

Citations303

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Most cited in this library

The effect of brand extensions on product brand image2010 · 137 citations
EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY2016 · 58 citations
Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales2016 · 48 citations
Which category to extend to – Product or service?2011 · 14 citations
Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market2013 · 13 citations

Works

9 shown

GELECEK KAYGISI VE SÜRDÜRÜLEBİLİR TÜKETİM BİLİNCİNİN MARKA TUTUMU VE SATIN ALMA NİYETİNE ETKİSİ: ARÇELİK ÖRNEĞİ

Journal of Research in Business·2021·2 authors·Open access

6citations

MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ

Öneri Dergisi·2020·2 authors·Open access

11citations

Analyzing Motivational Determinants of Shopping Addiction Tendency

Ege Akademik Bakis (Ege Academic Review)·2019·2 authors·Open access

11citations

Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales

Siyasal Journal of Political Sciences·2016·2 authors·Open access

48citations

EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY

Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi·2016·3 authors·Open access

58citations

Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors

Bogazici Journal·2016·4 authors·Open access

5citations

Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market

Journal of Global Fashion Marketing·2013·3 authors

13citations

Which category to extend to – Product or service?

Journal of Brand Management·2011·2 authors

14citations

The effect of brand extensions on product brand image

Journal of Product & Brand Management·2010·2 authors

137citations