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Валентина Герасименко · Study

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Валентина Герасименко

6 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-9020-6496

h-index5

i102

Citations63

Works here6

18

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21

Most cited in this library

Digital competencies in management: A way to superior competitiveness and resistance to changes2020 · 21 citations
Buildings from the Socialist Past as part of a City’s Brand Identity: The case of Warsaw2018 · 14 citations
APPROACH FOR MANAGEMENT OF BRAND POSITIONING: QUANTIFICATION OF VALUE MATCHING BETWEEN BRAND AND TARGET AUDIENCE2021 · 9 citations
Evaluation of consumer behaviour on the Internet under the conditions of pandemic shock based on search activity in the luxury segment2021 · 8 citations
Digital Strategy Implementation in Marketing: New Performance and Risks2021 · 6 citations

Works

6 shown

APPROACH FOR MANAGEMENT OF BRAND POSITIONING: QUANTIFICATION OF VALUE MATCHING BETWEEN BRAND AND TARGET AUDIENCE

Polish Journal of Management Studies·2021·3 authors·Open access

9citations

Evaluation of consumer behaviour on the Internet under the conditions of pandemic shock based on search activity in the luxury segment

Population and Economics·2021·2 authors·Open access

8citations

Development of the e-Commerce platform market in Russia: structure, expansion, trends

Lomonosov Economics Journal·2021·1 author

5citations

Digital Strategy Implementation in Marketing: New Performance and Risks

Springer eBooks·2021·1 author·chapter

6citations

Digital competencies in management: A way to superior competitiveness and resistance to changes

Serbian Journal of Management·2020·2 authors·Open access

21citations

Buildings from the Socialist Past as part of a City’s Brand Identity: The case of Warsaw

Bulletin of Geography Socio-economic series·2018·2 authors·Open access

14citations