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Paschalina Lilia Ziamou · Study
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Author
Paschalina Lilia Ziamou
6 works
· latest 2016
· 2 institutions
cluster: provisional
Works
6 shown
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials
International Journal of Advertising
·
2016
·
3 authors
42
citations
The Influence of Temporal Distance on Consumer Preferences for Technology‐Based Innovations*
Journal of Product Innovation Management
·
2005
·
2 authors
46
citations
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
Journal of Marketing
·
2003
·
2 authors
90
citations
Commercializing new technologies: consumers' response to a new interface
Journal of Product Innovation Management
·
2002
·
1 author
65
citations
Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better?
Journal of Consumer Psychology
·
2002
·
2 authors
38
citations
Promoting Consumer Adoption of High‐Technology Products: Is More Information Always Better?
Journal of Consumer Psychology
·
2002
·
2 authors
63
citations