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Joanne Pei-Chung Wang · Study

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Joanne Pei-Chung Wang

1 works· latest 2019· 1 institutionscluster: provisional

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An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail2019 · 7 citations

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An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail

Lecture notes in business information processing·2019·2 authors·other·Open access

7citations