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Meera Sarma · Study

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Meera Sarma

2 works· latest 2019· 1 institutionscluster: provisional

h-index2

i102

Citations68

Works here2

19

Most cited in this library

Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment2019 · 53 citations
Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia2019 · 15 citations

Works

2 shown

Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia

Production Planning & Control·2019·6 authors·Open access

15citations

Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment

International Marketing Review·2019·6 authors·Open access

53citations