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Srini R. Srinivasan · Study

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Srini R. Srinivasan

1 works· latest 2010· 1 institutionscluster: provisional

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Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study2010 · 84 citations

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Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study

Journal of Retail & Leisure Property·2010·2 authors·Open access

84citations