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Su-chan Wen · Study

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Su-chan Wen

1 works· latest 2006· 1 institutionscluster: provisional

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Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons2006 · 57 citations

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Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons

Journal of Targeting Measurement and Analysis for Marketing·2006·2 authors·Open access

57citations