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I-Ting Tsai · Study

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I-Ting Tsai

1 works· latest 2020· 1 institutionscluster: provisional

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Citations21

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How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention2020 · 21 citations

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How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention

Journal of Advertising Research·2020·3 authors

21citations