Leonor Vacas de Carvalho

Most cited in this library

• Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love2018 · 225 citations
• Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions2016 · 157 citations
• Brand logo design: examining consumer response to naturalness2015 · 82 citations
• Brand mergers: examining consumers' responses to name and logo design2012 · 48 citations
• Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects2020 · 33 citations