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Jiaye Ge · Study

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Jiaye Ge

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-9162-1854

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Citations18

Works here2

22

23

Most cited in this library

How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?2023 · 9 citations
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection2022 · 9 citations

Works

2 shown

How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?

International Marketing Review·2023·3 authors

9citations

The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection

International Marketing Review·2022·2 authors

9citations