SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Álvaro J. Rojas-Lamorena · Study

Home/Author

Álvaro J. Rojas-Lamorena

4 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-5102-6954

h-index4

i103

Citations254

Works here4

18

21

23

Most cited in this library

A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling2021 · 211 citations
The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model2023 · 23 citations
Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones2018 · 11 citations
The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender2021 · 9 citations

Works

4 shown

The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model

Technological Forecasting and Social Change·2023·4 authors·Open access

23citations

The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

Journal of Marketing Communications·2021·3 authors·Open access

9citations

A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

Journal of Business Research·2021·3 authors·Open access

211citations

Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones

Cuadernos de Gestión·2018·3 authors·Open access

11citations