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Carlos Eduardo Lourenço · Study

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Carlos Eduardo Lourenço

6 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-9278-8282

h-index5

i103

Citations86

Works here6

13

15

22

24

Most cited in this library

Consumer brand engagement concept and measurement: Toward a refined approach2022 · 30 citations
Humanizing brands in social media: The impact of anthropomorphism on brand identification, engagement, and advocacy2024 · 21 citations
O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size2013 · 14 citations
Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions2024 · 9 citations
Pesquisa em Marketing e Estratégia nos Principais Periódicos Internacionais: Um Estudo Bibliométrico sobre Publicações no Século XXI2015 · 8 citations

Works

6 shown

Humanizing brands in social media: The impact of anthropomorphism on brand identification, engagement, and advocacy

Journal of Marketing Communications·2024·3 authors

21citations

Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions

International Journal of Wine Business Research·2024·2 authors

9citations

Consumer brand engagement concept and measurement: Toward a refined approach

Journal of Retailing and Consumer Services·2022·4 authors

30citations

Pesquisa em Marketing e Estratégia nos Principais Periódicos Internacionais: Um Estudo Bibliométrico sobre Publicações no Século XXI

Revista Ibero-Americana de Estratégia·2015·4 authors·Open access

8citations

The weight of retail, the weight in retail and identity: an analysis of plus size consumers

LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)·2013·2 authors·Open access

4citations

O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size

Revista de Administração de Empresas·2013·3 authors·Open access

14citations