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Alhassan G. Mumuni · Study

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Alhassan G. Mumuni

3 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-9700-6286

h-index3

i101

Citations23

Works here3

17

21

22

Most cited in this library

Parent brand quality, service intensity and consumers’ usage consideration of service-to-service brand extensions2017 · 11 citations
Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors2021 · 6 citations
INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS2022 · 6 citations

Works

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INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS

Marketing Education Review·2022·8 authors

6citations

Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors

Journal of Marketing Education·2021·16 authors

6citations

Parent brand quality, service intensity and consumers’ usage consideration of service-to-service brand extensions

Journal of Product & Brand Management·2017·4 authors

11citations