S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Shiree Treleaven-Hassard · Study
Home
/
Author
Shiree Treleaven-Hassard
3 works
· latest 2012
· 1 institutions
cluster: provisional
Works
3 shown
Getting the Balance Right
Journal of Advertising
·
2012
·
5 authors
35
citations
The Effectiveness of Branded Mobile Phone Apps
Journal of Interactive Marketing
·
2011
·
5 authors
469
citations
Using the P3a to gauge automatic attention to interactive television advertising
Journal of Economic Psychology
·
2010
·
7 authors
57
citations