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Arpan Bumb · Study

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Arpan Bumb

3 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0001-5952-7307

h-index3

i103

Citations59

Works here3

20

21

Most cited in this library

Product Placement in Entertainment Industry: A Systematic Review2020 · 30 citations
Role Portrayal of Women in Advertising: An Empirical Study2021 · 18 citations
Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis2021 · 11 citations

Works

3 shown

Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis

Journal of Global Marketing·2021·2 authors

11citations

Role Portrayal of Women in Advertising: An Empirical Study

Journal of international women's studies·2021·2 authors·Open access

18citations

Product Placement in Entertainment Industry: A Systematic Review

Quarterly Review of Film and Video·2020·2 authors·review

30citations