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Shaoyuan Chen · Study

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Shaoyuan Chen

3 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-9423-6521

h-index3

i101

Citations22

Works here3

23

24

Most cited in this library

What is a retail brand - a systematic review of terms and definitions2023 · 12 citations
Exploring the holistic nature of a multi-level retail brand: a scoping review2024 · 5 citations
Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies2024 · 5 citations

Works

3 shown

Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies

International Journal of Retail & Distribution Management·2024·3 authors·review

5citations

Exploring the holistic nature of a multi-level retail brand: a scoping review

Journal of Product & Brand Management·2024·3 authors

5citations

What is a retail brand - a systematic review of terms and definitions

International Journal of Retail & Distribution Management·2023·3 authors·review

12citations