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Étienne Bressoud · Study

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Étienne Bressoud

10 works· latest 2018· 2 institutionscluster: provisional

h-index6

i106

Citations274

Works here10

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Most cited in this library

The Product Well Placed2010 · 79 citations
Effectiveness of brand placement: New insights about viewers2007 · 75 citations
Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure2009 · 39 citations
Testing FMCG innovations: experimental real store versus virtual2013 · 36 citations
When and How Multitasking Impacts Consumer Shopping Decisions2016 · 30 citations

Works

10 shown

Aplicando insights comportamentais e nudge em políticas públicas

ENAP (École Nationale d'Administration Pénitentiaire)·2018·1 author·Open access

0citations

When and How Multitasking Impacts Consumer Shopping Decisions

Journal of Retailing·2016·3 authors

30citations

Testing FMCG innovations: experimental real store versus virtual

Journal of Product & Brand Management·2013·1 author

36citations

The Product Well Placed

Journal of Advertising Research·2010·3 authors

79citations

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Recherche et Applications en Marketing (English Edition)·2009·2 authors

39citations

Souvenir des marques placées dans les films: interactions entre proéminence et intégration en conditions réelles d'exposition

Recherche et Applications en Marketing (French Edition)·2009·2 authors

11citations

La force de l'attitude : quelle modération de la relation entre attitude, intention d'achat et comportement ?

HAL·2008·1 author·other·Open access

1citations

Effectiveness of brand placement: New insights about viewers

Journal of Business Research·2007·2 authors

75citations

La prédisposition a la recherche d'expériences comme caractéristique individuelle : un élément de la complémentarité entre théorie classique et approche expérientielle

HAL·2007·1 author·other·Open access

2citations

La force de l'attitude : clarification conceptuelle et impact au sein du processus comportemental

HAL·2002·1 author·other·Open access

1citations