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Chike Okechuku · Study

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Chike Okechuku

8 works· latest 2012· 2 institutionscluster: provisional

h-index8

i108

Citations593

Works here8

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12

Most cited in this library

The Importance of Product Country of Origin:1994 · 222 citations
Nigerian Consumer Attitudes Toward Foreign and Domestic Products1999 · 139 citations
Attribute Importance: Contrasting Measurements1979 · 85 citations
Impact of Job Satisfaction and Personal Values on the Work Orientation of Chinese Accounting Practitioners2012 · 66 citations
Gift Versus Personal Use Brand Selection1979 · 28 citations

Works

8 shown

Impact of Job Satisfaction and Personal Values on the Work Orientation of Chinese Accounting Practitioners

Journal of Business Ethics·2012·4 authors

66citations

Ethnic Differences in Nigerian Consumer Attitudes Toward Foreign and Domestic Products

Journal of African Business·2000·2 authors

13citations

Nigerian Consumer Attitudes Toward Foreign and Domestic Products

Journal of International Business Studies·1999·2 authors

139citations

The Importance of Product Country of Origin:

European Journal of Marketing·1994·1 author

222citations

The relationships of prior knowledge and involvement to advertising recall and evaluation

International Journal of Research in Marketing·1992·1 author

27citations

The Effectiveness of Chinese Print Advertisements in North America

Journal of Advertising Research·1988·1 author

13citations

Attribute Importance: Contrasting Measurements

Journal of Marketing Research·1979·3 authors

85citations

Gift Versus Personal Use Brand Selection

ACR North American Advances·1979·4 authors

28citations