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Sarah Tanford · Study
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Author
Sarah Tanford
28 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-6250-7531
Works
28 shown
What Has the Most Impact? An Exploration of Dual-Processing Systems in Hotel Booking Decisions
Journal of Travel Research
·
2024
·
3 authors
7
citations
The windfall gain effect: Using a surprise discount to stimulate add-on purchases
International Journal of Hospitality Management
·
2021
·
2 authors
46
citations
Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items
Cornell Hospitality Quarterly
·
2020
·
2 authors
30
citations
Priming social media and framing cause-related marketing to promote sustainable hotel choice
Journal of Sustainable Tourism
·
2020
·
3 authors
129
citations
Influence of scarcity on travel decisions and cognitive dissonance
Asia Pacific Journal of Tourism Research
·
2020
·
3 authors
43
citations
The Effect of Priming and Customer Reviews on Sustainable Travel Behaviors
Journal of Travel Research
·
2020
·
3 authors
45
citations
Family versus couples: How travel goal influences evaluations of bundled travel packages
Journal Of Vacation Marketing
·
2019
·
3 authors
18
citations
The Influence of Pricing Strategies on Willingness to Pay for Accommodations: Anchoring, Framing, and Metric Compatibility
Journal of Travel Research
·
2018
·
3 authors
42
citations
Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment
International Journal of Hospitality Management
·
2018
·
3 authors
145
citations
The influence of scarcity cues and price bundling on menu item selection
Journal of Foodservice Business Research
·
2018
·
4 authors
15
citations
Style before substance? Building loyalty through marketing communication congruity
European Journal of Marketing
·
2017
·
4 authors
32
citations
Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty
Tourism Management
·
2017
·
1 author
·
review
247
citations
Back to the future: progress and trends in hotel loyalty marketing
International Journal of Contemporary Hospitality Management
·
2016
·
3 authors
39
citations
Antecedents and Outcomes of Hospitality Loyalty
Cornell Hospitality Quarterly
·
2016
·
1 author
101
citations
Antecedents of mandatory customer participation in service encounters: An empirical study
International Journal of Hospitality Management
·
2015
·
3 authors
58
citations
Casino Loyalty: The Influence of Loyalty Program, Switching Costs, and Trust
Journal of Hospitality & Tourism Research
·
2014
·
3 authors
71
citations
How We Complain: The Effect of Personality on Consumer Complaint Channels
Journal of Hospitality & Tourism Research
·
2014
·
3 authors
61
citations
Segmentation of Reward Program Members to Increase Customer Loyalty: The Role of Attitudes Towards Green Hotel Practices
Journal of Hospitality Marketing & Management
·
2014
·
2 authors
45
citations
The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions
Journal of Travel Research
·
2014
·
1 author
177
citations
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
International Journal of Hospitality Management
·
2013
·
1 author
122
citations
Evaluating Loyalty Constructs Among Hotel Reward Program Members Using e Wom
Journal of Hospitality & Tourism Research
·
2013
·
4 authors
74
citations
Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs
Cornell Hospitality Quarterly
·
2012
·
2 authors
49
citations
Towards a Model of Wine Event Loyalty
Journal of Convention & Event Tourism
·
2012
·
2 authors
25
citations
Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels
International Journal of Hospitality Management
·
2011
·
3 authors
172
citations
Travel Packaging on the Internet
Journal of Travel Research
·
2011
·
3 authors
85
citations
The Influence of Reward Program Membership and Commitment on Hotel Loyalty
Journal of Hospitality & Tourism Research
·
2010
·
3 authors
124
citations
Price Transparency of Bundled Vacation Packages
Journal of Hospitality & Tourism Research
·
2010
·
3 authors
38
citations
Behavioral and Cognitive Consequences of Reciprocal Versus Compensatory Responses to Preinteraction Expectancies
Social Cognition
·
1982
·
4 authors
103
citations