SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Patricia A. Knowles · Study

Home/Author

Patricia A. Knowles

6 works· latest 2004· 1 institutionscluster: provisional

h-index5

i104

Citations120

Works here6

93

94

99

04

Most cited in this library

Mood and the service customer: review and propositions1993 · 32 citations
An experimental examination of mood effects on retrieval and evaluation of advertisement and brand information1993 · 31 citations
Mood versus Service Quality Effects on Customers’ Responses to Service Organizations and Service Encounters1999 · 23 citations
Signal Detection Theory and Sales Effectiveness1994 · 22 citations
Teaching Communication Skills in the Personal Selling Class1994 · 9 citations

Works

6 shown

The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals

Journal of Business-to-Business Marketing·2004·2 authors

3citations

Mood versus Service Quality Effects on Customers’ Responses to Service Organizations and Service Encounters

Journal of Service Research·1999·3 authors

23citations

Teaching Communication Skills in the Personal Selling Class

Marketing Education Review·1994·2 authors

9citations

Signal Detection Theory and Sales Effectiveness

Journal of Personal Selling and Sales Management·1994·3 authors·Open access

22citations

Mood and the service customer: review and propositions

Journal of Services Marketing·1993·3 authors

32citations

An experimental examination of mood effects on retrieval and evaluation of advertisement and brand information

Journal of the Academy of Marketing Science·1993·3 authors

31citations