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Naras V. Eechambadi · Study

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Naras V. Eechambadi

2 works· latest 2006cluster: provisional

h-index2

i102

Citations137

Works here2

94

06

Most cited in this library

From Customer Lifetime Value to Shareholder Value2006 · 126 citations
Does advertising work1994 · 11 citations

Works

2 shown

From Customer Lifetime Value to Shareholder Value

Journal of Service Research·2006·6 authors

126citations

Does advertising work

The McKinsey Quarterly·1994·1 author

11citations