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Gordon Leichter · Study
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Gordon Leichter
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· latest 2011
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cluster: provisional
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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
2011 · 73 citations
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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Industrial Marketing Management
·
2011
·
3 authors
73
citations