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Куркова Дина Николаевна · Study

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Куркова Дина Николаевна

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0003-4609-2708

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Citations13

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21

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Most cited in this library

APPROACH FOR MANAGEMENT OF BRAND POSITIONING: QUANTIFICATION OF VALUE MATCHING BETWEEN BRAND AND TARGET AUDIENCE2021 · 9 citations
Digitalization of market interactions of Russian enterprises2023 · 4 citations

Works

2 shown

Digitalization of market interactions of Russian enterprises

St Petersburg University Journal of Economic Studies·2023·2 authors·Open access

4citations

APPROACH FOR MANAGEMENT OF BRAND POSITIONING: QUANTIFICATION OF VALUE MATCHING BETWEEN BRAND AND TARGET AUDIENCE

Polish Journal of Management Studies·2021·3 authors·Open access

9citations