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Rina Suthia Hayu · Study
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Author
Rina Suthia Hayu
8 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0001-6771-3177
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Most cited in this library
The effect of website quality and government regulations on online impulse buying behavior
2019 · 24 citations
Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable
2020 · 9 citations
The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement
2021 · 8 citations
The Influence of Environmental Knowledge, Green Product Knowledge, Green Word of Mouth, Greenwashing, and Green Confusion as Mediator of Green Purchase Intention
2024 · 8 citations
The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia
2023 · 8 citations
Works
8 shown
Impulse buying in live streaming e-commerce: The role of social presence, social facilitation, and celebrity endorsement
Jurnal Fokus Manajemen Bisnis
·
2025
·
2 authors
·
Open access
5
citations
The Influence of Environmental Knowledge, Green Product Knowledge, Green Word of Mouth, Greenwashing, and Green Confusion as Mediator of Green Purchase Intention
EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis
·
2024
·
2 authors
·
Open access
8
citations
The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia
Journal of Madani Society
·
2023
·
5 authors
·
Open access
8
citations
Behavioral Intention to Re-Use Online Learning Platform
Journal of Health and Behavioral Science
·
2022
·
4 authors
·
Open access
6
citations
The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement
JURNAL MANAJEMEN DAN KEWIRAUSAHAAN
·
2021
·
3 authors
·
Open access
8
citations
Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable
Management Science Letters
·
2020
·
4 authors
·
Open access
9
citations
The effect of website quality and government regulations on online impulse buying behavior
Management Science Letters
·
2019
·
4 authors
·
Open access
24
citations
The Influence Of Satisfaction, Trust And Price Of Consumer Loyalty On Green Product (Case In Kandang Village Society Of Bengkulu City, Which Have Been Using Energy Saving Lighting Products)
Managament Insight Jurnal Ilmiah Manajemen
·
2014
·
1 author
·
Open access
5
citations