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Paingruthai Nusawat · Study

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Paingruthai Nusawat

2 works· latest 2025· 1 institutionscluster: provisionalORCID 0009-0008-2341-8190

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i100

Citations13

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24

25

Most cited in this library

Conceptual Model of Innovation Decision Process and Hesitation to Adopt Augmented Reality in Tourism Industry2024 · 7 citations
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior2025 · 6 citations

Works

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Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior

Journal of theoretical and applied electronic commerce research·2025·3 authors·Open access

6citations

Conceptual Model of Innovation Decision Process and Hesitation to Adopt Augmented Reality in Tourism Industry

International Journal of Human-Computer Interaction·2024·3 authors

7citations