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Popy Rufaidah · Study

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Popy Rufaidah

4 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-1782-7130

h-index3

i102

Citations32

Works here4

14

17

18

24

Most cited in this library

Co-creation of Small-medium Enterprises2014 · 14 citations
The Role of Virtual Try-On Augmented Reality of Cosmetic Products on Purchase Intention Mediated by Brand Trust2024 · 11 citations
Branding strategy development based on innovative behaviour2017 · 6 citations
The Driving Factor of Innovation Strategy: A Study in Industrial City2018 · 1 citations

Works

4 shown

The Role of Virtual Try-On Augmented Reality of Cosmetic Products on Purchase Intention Mediated by Brand Trust

JURNAL MANAJEMEN BISNIS·2024·2 authors·Open access

11citations

The Driving Factor of Innovation Strategy: A Study in Industrial City

Advanced Science Letters·2018·4 authors

1citations

Branding strategy development based on innovative behaviour

International Journal of Business and Globalisation·2017·1 author

6citations

Co-creation of Small-medium Enterprises

Procedia - Social and Behavioral Sciences·2014·2 authors·other·Open access

14citations